Poetry of Professionalism


2nd October 2019

As part of National Poetry Day on 3 October 2019, the Chartered Institute of Building has produced, in partnership with poet and spoken word artist Lionheartfelt, a poem that explores what professionalism means.

Entitled the ‘Poetry of Professionalism’ the video piece has been curated to reach younger audiences and challenge the views and preconceptions of the industry. 

Talking about the project Saul Townsend, Head of Communications at the CIOB, said: “Talking about professionalism is really important, especially when issues of poor quality and bad practice are evident in the industry. What it means to be a professional can be difficult to describe; the CIOB defines it through membership but we want to reach broader audiences and different minds with our message that being a professional is about going beyond what is expected and lifting the benchmark higher. Showing pride in your work and not comprising your own values are the behaviours we look to celebrate in this piece of work, and we encourage the industry to share its message.”

The blog is available at - https://www.ciob.org/blog/poetry-professionalism

The film is available at  - https://www.youtube.com/watch?v=sdyJxkcllM8




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