Membership Campaign Manager (FTC)

Job Title: Membership Campaign Manager
Location: Bracknell/Hybrid
Department: Marketing
Working Hours: 36 hours per week
Contract Type: Fixed term contract until May 2025

 

About Us

Would it inspire you to see the tangible impact of your work on the world? To work for an organisation that is committed to making a positive difference for people everywhere? If so, we could be the organisation for you. We are the Chartered Institute of Building (CIOB), the world's largest and most influential professional body for construction management and leadership.

 

About the Role

As Membership Campaign Manager, you will define and deliver our campaign strategies in alignment with our corporate plan KPIs for global membership retention and growth. You will also mentor and manage the development of the Marketing Executive -membership team.

The role reports to the Head of Marketing Programmes. It is a core role within the Marketing & Communications team, working closely with the directorate, including Marketing Programmes, Content and Communications, Digital, Events & Partnership functions.

Key Responsibilities will include:

  • Developing clearly defined outcome-based campaigns in collaboration with key stakeholders

  • Managing, and co-ordinating the creation and distribution of campaign assets across multiple platforms including print and digital channels.

  • Leading multi-channel innovative marketing campaigns in line with our client brand strategy

  • Developing effective relationships across the core marketing & digital team to deliver effective campaigns

  • Defining campaign strategy to increase engagement and drive growth across membership (both individual and company)

  • Developing and managing relationships with country partners, developing a deep understanding of country goals, strategies, insights, and opportunities.

  • Managing data integration into CRS working with BIU

  • Purchasing and managing external data sources as required across the organisation

  • Researching, measuring, and developing insights from campaigns using data analytics and developing testing to leverage learnings to inform future work

  • Providing regular update inclusions for board reports

  • Managing the distribution of agency briefs where required

 

About You

Our ideal candidate will have/be:

  • Experience in marketing campaign management

  • Effective communication across all marketing platforms

  • Familiar with using brand visual identity toolkit and guidelines

  • Budgeting and forecasting experience

  • Experience in data management, segmentation/personalisation

  • Excellent communication skills both in written and spoken English

  • IT literate: knowledge of customer service software, databases, and tools

 

Why Work For Us?

We can offer you not only the opportunity to make a real difference with the work you do, but the chance to do that in a friendly, flexible and welcoming working environment, where we’ll show you that we’re committed to your personal wellbeing and to your development within your role.

We’ll offer you a fantastic range of benefits – from access to a great pension scheme through to a variety of health and wellbeing schemes; and we’ll make sure that you’re constantly learning throughout your time with us. We hold a Silver Investors in People Award – which we really hope will show you our commitment to you as an employer. 

 

How Do I Apply?

To read more about the role, you can download our job description on this page. 

To apply for this role please submit a full CV and covering letter by completing our  online application. If you would like any further information, please contact us by email on [email protected]

Please note that we may consider applications as they are submitted and therefore you are encouraged to apply as soon as possible.